Why Geothermal Free & renewable source of energy - It's already there begging to be used It's not easy to get much greener than WaterFurnace. A smarter alternative to heat and cool your home or business, geothermal is... Efficient - With the U.S. National Renewable Energy Laboratory confirming that geothermal heating and cooling is more efficient than traditional residential systems, it only makes sense. Eco-friendly - The EPA determined that geothermal energy is the most eco-friendly heating and cooling system in the industry today. Cost-effective - State, Federal and local government and utilities provide many tax incentives and rebates that makes your investment in geothermal a wise choice. Still not satisfied? You can ask your neighbors - more and more people are changing to geothermal and love it! Energy and cost savings will vary by region and the type of system geothermal is replacing, but geothermal will always be more cost effective, smarter, and greener. Want to know how much you can expect to save on your energy costs with a geothermal system in Lansing, S&J Heating and Insulation, Inc.? Find out with our geothermal savings calculator!